§ 01 Position
Full-stack marketing
for highly technical products.
// Human for judgement and taste. Agentic where we can.
- Positioning & narrative
- Design direction & taste
- Pricing & go-to-market
- The relationships that close deals
- 01Research at depth and scale
- 02Content production pipelines
- 03Forecast & funnel modelling
- 04Lifecycle & ops automation
§ 02 Four truths about engineers
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01
Engineers solve problems.
If the tool makes their problem-solving easier, they buy. The whole pitch lives or dies here — everything else is decoration.
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02
Engineers smell fakers.
Try to fake it and they catch you inside a paragraph. They never listen again. So we don’t.
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03
Engineers aren’t one-dimensional.
Yes — ship the specs, the benchmarks, the architecture diagrams. They also want a story worth caring about.
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04
Engineers ship mission-critical work.
They will pay for the best — as long as they can justify it to whoever signs the cheque.
§ 03 Begin