cbright is a full-stack marketing consultancy
We’re not a typical agency that focuses on just one aspect of marketing, though we do have deep expertise in content marketing and PR. The real value that cbright brings is being able to plan the big picture, just like a CMO.
We choose to focus on serving highly technical companies because we’ve seen a distinct gap in the market: most marketing to engineers misfires due to lack of a compelling value proposition or from using the wrong marketing techniques.
To succeed within this niche, you need a combination of extreme technical proficiency, appreciation of the work that engineers do, solid analytical & modeling capabilities and great creative chops. It’s not easy to find that mix in one person.
But it is easy to call us.
cbright is led by Tom Williams, a technology marketing pro with over 20 years experience with both hardware and software technology companies, including tenure as VP of sales and marketing at Audio Precision.
In addition to strategy and execution, Tom has strong relationships in Japan, China, South Korea, the UK, Denmark and Germany for electronics and technology-related media or channel marketing needs.
The cbright team is a battle-tested group of content marketers, designers and web developers, all of whom live and breathe hard technology. For search and display advertising, we partner with a couple of trusted agencies.